D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC
First of all, the winning entry which sells the D&AD Copy Book with its simple, but oh-so-clever title: “Great Copy in it. If you want for top preferred D&AD: The Copy Book you should D&AD: The Copy Book is our idea. If the answers yes, then you're bang in trouble as your book must be pony. The Copy Book copy writing Attendance 4. Yuli Huang Briefs: unknown Attendance 1. Various great opinions actually verifying the grade of this product. The brief was: Create a campaign to . We aimed to communicate the need for well-crafted writing by completely over using various distasteful copywriting habits. But as we went to the introduction session on Wednesday we received our work back and we thought we'll share. Nick Jameson Briefs: unknown Attendance 0. Chris Holt Briefs: D&AD Diesel Illustration. Would any of these get into your book? Ok, we didn't make any copies of the campaign we submitted to qualify for the D&AD advertising workshop, as we've been pretty busy with Nike stuff at that time. Categories, Ryan Purcell and Alexandra Hickmott of RMIT University got a 1st in Copywriting for this campaign (the brief was to "Create a copy-based campaign to promote D&AD's 'refreshed' edition of The Copy Book"). The brief was to create a type-driven ad in order to sell D&AD‚Äôs The Copy Book Refreshed Edition.